The document discusses content marketing strategies for bloggers and affiliate marketers. It outlines that there are only two things people buy: good feelings and solutions to problems. It then discusses how bloggers can create compelling, community-focused content using the five C's framework (compelling, community, conversation, commitment, conversion) to attract and engage an audience in order to promote affiliate products and drive sales.

1. Content to Conversion The only 2 things people ever buy & the # C’s of Content

2. The only 2 things people buy are Good Feelings and Solutions to Problems. The Only 2 Things People Buy

3. Selling What You Have You, Your, Yours

4. The Blog & Affiliate Relationship Find Relevant Ads Create Searchable Content Bloggers Monetize Affiliate Marketers Create SEO content

5. Blogging + Affiliate = Ads That Fit Your Audience Affiliate Marketer + Good Content = Interested Customers

6. The 5 C’s of Content Creation

7. Compelling… Compelling content makes people want to DO something. Who, What, When, Why, How Who is your target audience? What are they searching for when they find you? When are they viewing your post? Why are they buying? (2 reasons) How does this answer their need?

8. Community… Community is why people feel like they belong somewhere Do your visitors feel like they Belong to a Community?

9. Conversation … Conversation includes more than one person. It happens in the comments section. Reply, respond, facillitate Reply to comments. Respond to their questions with searchable answers (links!) Facillitate conversation amongst your regulars.

10. Commitment … Commitment means that you will have return traffic. It’s how someone becomes a “regular.” How does someone commit? RSS feed / email – make it easy to sign up Newsletter / Special Offers – offer separate signup Bookmark – make it easy to find you Share your content – widgets to tweet, facebook, tumblr, amplify, options!!

11. Conversion… Conversion is the end goal. You only make money if they buy something. Giving an opportunity to buy Make it easy to figure out how to buy. Remember that you’re giving someone an opportunity, not begging a favor from them.

12. 2 Things People Buy Shoes cover your feet $500 Manolos make you feel fabulous Which are you writing about? 5 C’s of Content Think before you write Decide how your blog answers each point Quality takes effort. Last Call

13. Any Questions? Lucretia@thesocialjoint.com @LucretiaPruitt 720.256.1580